Sell More on Instagram
Sell More on Instagram with wDataPay
Engage Millions of Shoppers by Selling on Instagram
Instagram is the top social media marketing platform for customer, Merchants and follower sales engagement. Millions of Instagram users post millions of photos, follow their favorite brands, products and influencers, and look for new products and ideas to try or buy. now, eDataCarts and Payment platform makes buying & selling on Instagram easier than ever before.
Millions of users have flocked to Instagram for a look into the lives of their favorite brands, celebrities, and friends. People share all types of photos in their Instagram stories from selfies to food to new products they love. Influencers thrive by providing exciting content for their fans to follow and emulate. And you can use all this social media marketing power to help sell your products to an audience of millions!
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There are a few steps you need to follow before you can start selling products on Instagram.
Follow this strategy and you’ll have a great foothold for your online business, both on and off social media.
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A website for your business
In order to fully establish your brand, you need a website and online store to serve as your central hub on the internet. The best way to create your website is by using eDataPay, a full-featured eCommerce platform that makes it easy to build a complete website with an online store.
A Facebook Shop
Once you have a website for your business, the next step is to set up a Facebook Shop to upload your products to Facebook. You can easily add products to Facebook through your eDataPay online store, complete with product photos, prices, and star ratings. eDataPay will keep your sales and inventory synchronized across Facebook and your website.
An Instagram business profile approved for shopping
Connect your Instagram business profile to your Facebook Business Page to allow Instagram to link your tagged products. To qualify for shopping on Instagram, your business must sell physical goods with no age restrictions and be based in one of the selected countries. Check out Instagram’s guidelines on how to get approved.
Instagram uses Facebook Shops to pull its product information from; this ensures that only compliant products can be sold on Instagram since they must already be compliant with Facebook policies.
You need to create a Facebook Business Page and connect it with your eCommerce website. The fastest way to get your products onto Facebook is to use 3dcart to export qualifying products onto your Facebook Shop tab. This way, you don’t have to add products manually to Facebook; it will simply pull your product names, images, pricing, and other details from your eDataCarts products. You’ll also be able to manage your orders through your eDataCarts dashboard and your inventory counts will remain consistent through synchronization.
Having your own online store offers tons of benefits you can’t get with Facebook alone. You’ll have total control over your store design and branding, and for many customers, a business isn’t “real” or trustworthy if it doesn’t have its own website. You can also sell other products through your 3dcart store that may not be allowed on Facebook or Instagram, such as digital downloads and age-restricted merchandise.
Tips for Selling Your Products on Instagram
Instagram users like to feel connected to others, so let your brand’s personality shine through in your stories.
Don’t be afraid to sell!
Make your special promotions part of your images so people see them instantly, without needing to look at the caption.
Leverage the power of social proof.
If your customers start posting pictures of your products, contact them for permission to use their photo in a future promotion. Your customers love this recognition too!
Look at Instagram ad campaigns for inspiration.
Compare popular sponsored posts in your Instagram feed to less popular ones. What are the heavy hitters doing to make their posts more likes and comments? This knowledge also comes in handy if you decide to dive into Instagram ads for your own business.
Use hashtags effectively.
You’ll get more engagement if you use hashtags popular among your target audience and ideal customers. Don’t make your hashtags overly broad, but don’t make them overly specific either — instead, use separate hashtags for each aspect of your products and brand.
DON’T rely on links to your online store.
Instagram doesn’t allow active links in photo captions, and if you tell followers to type in a URL, you’ll lose many of them. Use the product tagging and sticker features instead.
Be serious about the quality of your photos!
Instagram is a completely visual medium, so be sure to take high-quality photos and videos that show off your products to best advantage.
Don’t focus solely on Instagram. Publicize your products and promotions across Facebook, Twitter, and any other platforms you use.
DON’T forget your website.
Your eCommerce website is more than just a quick way of sending products to your Facebook Shop; it’s a powerful branding tool you can use to build your business and earn long-term customers through email newsletters and special promotions.