As the global novel Coronavirus crisis grows, consumers are making significant changes to the way they interact with content, social media and advertising across channels. As we adjust to this new reality, eDataPay is offering insight into the shifting industry and consumer trends and the resulting impact on the eCommerce space.
E-Commerce spending is up 36% and seeing almost twice the growth rate due to consumers adjusting to their new state of living.
The United States has seen a 9.5% increase in the demand for packaged goods as consumers move to shopping for nearly everything online.
57% of marketers say influencer content outperforms their own brand content and will lean on influencer marketing during this time of crisis.
If you have any questions or concerns regarding the impact Coronavirus will have on your marketingΒ influencer advertising program please reach out to support@edatapay.com for assistance.
