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Making a capital investment in your business before the High Holidays involves navigating the typical seasonal cycles of business operations and fundraising. The period leading up to major holidays, generally from after Labor Day until Thanksgiving, can be a opportune time to secure funding, though it requires strategic planning due to potential investor vacations and year-end schedules. 

Key Considerations for Securing Capital

  • Investor Pacing: Many professional angel investors and venture capital (VC) firms have annual investment budgets. Depending on their pace, they may have an urgent need to deploy remaining capital before the year ends, or they might have exhausted their funds. It is essential to get clarity from potential investors on their year-end investment capacity.
  • Decision-Making Slowdown: Be aware that decision-making can slow down in the latter half of December due to holiday schedules and investor vacations, making it difficult to get new term sheets. Aim to have term sheets and due diligence completed well before Thanksgiving, setting a closing date a few days before major holidays to allow for buffers.
  • Focus on Existing Opportunities: If you already have interested investors, the end of the year can serve as a strong “forcing function” to close the deal as all parties’ incentives align to finalize matters before annual reporting cycles.
  • Alternative Financing: If external equity funding isn’t coming through on time, explore alternatives like negotiating extended payment terms with suppliers, trade credit, or accounts receivable factoring. Working capital loans can also help cover day-to-day operational expenses and inventory purchases that rise ahead of the holiday rush.
  • Demonstrate Traction: To secure a better valuation and more favorable terms, entrepreneurs are advised to delay raising capital until they have demonstrated significant progress, such as developing a product or acquiring initial customers.
  • Start Early: Begin engaging with potential investors and building relationships well in advance of when you actually need the capital, as the fundraising process can take at least six months.