36 Ways to Grow Your Business, Get More Sales, and Build Your Brand Today!
Knowing how to get potential clients in the door (or on the phone, or on your website) is a skill that is often forgotten when establishing a new business, clinicians and firm.
Here are some of the best working takes you can do with step by step instruction for your branding, sales and business marketing success based on my experience.
You’ve successfully started your company and amassed a decent, albeit tiny, customer base. Starting small has advantages; after all, it allows you to establish a devoted relationship with your customers. You’ve had enough time to iron out any flaws, and you’re convinced that your product or service is absolutely the best your company has to offer.
You’re now keen to expand and grow your company. However, expanding your customer base is more easier said than done. How do you increase the number of clients for your company?
I solicited feedback from the Young Entrepreneur Council .Try these suggestions, from marketing strategies to better networking, and see your customer base develop swiftly.
Many professionals despise finding new clients. While it might be as simple as locating someone wanting for a specific product or service to fill a niche, it can also be more complicated. The usual strategy of acquiring new clients begins with marketing to the right people and ends with closing the purchase. This may be a chore for many professionals, especially if their efforts do not generate the expected outcomes.
Every small business owner desires new consumers. Here are ten tried-and-true methods for attracting “fresh blood.”
However, there are some more imaginative, one-of-a-kind approaches to this challenge.
- Ask for referrals.
Request references. Referrals are one of the most effective ways to acquire new clients; yet, if you sit back and wait for your present customers to refer their friends and family members to you, you may be waiting a long time. Take control by putting in place a method for actively collecting referrals from delighted consumers. Incorporate referral-generating activities within the sales process. Send a follow-up email asking for a referral after a consumer has received their order from your e-commerce site, for example. When your B2B salespeople follow up with customers to answer questions after the sale, have them ask for references.
- Network.
Establish a network. Participate in networking organizations and events relevant to your industry and clients to generate good old-fashioned word-of-mouth. Make a point of approaching networking with the mindset of “How can I help others?” rather than “What’s in it for me?” By considering how you may be of help, you will create relationships that will lead to new customers.
While using your existing network to grow your customer base is beneficial, you may ultimately run out of new leads. If you find yourself in this circumstance, you might want to consider increasing your network.
How do you plan on expanding your network? “Attend networking events, join groups, make alliances, and watch your network expand,” he advises. We’ll go through that in greater detail later.
- OFFER DISCOUNTS AND INCENTIVES FOR NEW CUSTOMERS ONLY.
Only provide discounts and incentives to new consumers. Introductory deals, such as a two-week session at your karate studio for $100, might entice buyers by offering a low-risk option to explore your products or services. Track which consumers take advantage of the special deal, then send them marketing messages encouraging and tempting them to continue purchasing from you.
- RE-CONTACT PREVIOUS CONSUMERS.
Everything old can be new again, even old customers who haven’t done business with you in a long time. Go through your customer contacts on a monthly basis and, after six months or a year without an interaction or transaction, reach out to dormant clients by email, direct mail, or phone with an unique offer. They’ll appreciate the fact that you recalled them and desire to win them back.
I also advocate requesting referrals from satisfied customers.
I always ask for referrals and references from current and satisfied clients. No one will be a better spokesperson for your company than those who already know and love it.
- IMPROVE YOUR WEBSITE.
Enhance your webpage. Nowadays, both consumers and B2B purchasers locate new firms mostly through online searches. This means that your website will have to perform some heavy lifting in order to attract new clients. Examine your website to ensure that the design, content, images, and SEO are all up to date. If this isn’t your strong suit, it’s worth hiring a website design business and/or an SEO professional to assist you.
- PARTNER WITH COMPLEMENTARY BUSINESSES.
Form alliances with complementary businesses. Collaborate with firms who have a similar consumer base but aren’t directly competitive, and plan how you can target each other’s customers to drive new business. A maternity clothing website and a baby items website, for example, may collaborate to offer discounts and promotions to each other’s customers.
- PROMOTE YOUR EXPERTISE.
Market your knowledge. By marketing your sector expertise, you can generate attention and new consumers. Participating in industry panel discussions or online webinars, presenting at industry events or to groups that your target customers belong to, or holding educational sessions or workshops will demonstrate your subject competence to potential new customers.
- USE ONLINE REVIEWS TO YOUR ADVANTAGE.
TAKE USE OF ONLINE REVIEWS. Does your company receive client feedback online? Make the most of your reviews by cultivating them. Link to customer reviews on your website and display posters at your establishment encouraging customers to check you out on Yelp (or wherever the reviews are). Social proof is extremely powerful, and prospective clients are more willing to try your business if they witness others praising it.
- PARTICIPATE IN COMMUNITY EVENTS.
TAKE PART IN COMMUNITY EVENTS. All else being equal, most people prefer to support local independent companies. Participate in charitable activities and organizations to raise your profile in your neighborhood. Sponsor a local fun run, plan a holiday “gifts for kids” contribution, or provide equipment to a local Little League team. It raises awareness of your company, which aids in the acquisition of new customers.
- BRING A FRIEND.
INVITE A BUDDY. To encourage your “regulars” to promote new clients to your business, provide 2-for-1, “buy one, get one free,” or “bring a friend” promotions. To attract more customers, a restaurant, for example, could offer a “buy one entrée, get one free” promotion. You can even get specific: “Invite a buddy to sample our new happy hour deals!” to let customers know you want to expand your customer base.
- BUILD A “RELATIONSHIP MAP”
CREATE A “CONNECTION MAP”, Tamara Nell of The Leading Niche suggests creating a “connection map,” which will match your strongest ties with the places where your product or service is most needed. This map will assist you determine who you need to contact in order to tap into possible consumer bases.
“When I first started my company,” she adds, “I constructed [a relationship map] and found a partner who had the introduction to the client but not the resources to execute the work.” “We collaborated, and The Leading Niche was born.” Even now, I am constantly updating my relationship map, which leads to new chances.”
- ADD CALLS TO ACTION
INCLUDE CALLS TO ACTION. On a smaller, more immediate level, there are numerous marketing tactics you might employ to potentially attract new clients. Add a call to action to every marketing piece you send out, whether it’s an Instagram post, a weekly email, or one of your offline marketing techniques.
“After developing a marketing strategy, you will begin to implement different techniques on a daily basis,” says Nicole Munoz of Start Ranking Now. “It is not sufficient to simply write a blog. After you’ve written it, include a call to action that clearly outlines how clients can interact with you (for example, ‘Sign up for my…’). Include this in all of your presentations and networking activities.”
Calls to action don’t have to be complicated or demanding of your clients; sometimes the goal is as simple as encouraging interaction. Inquire about their thoughts, recommend that they tag you with a certain hashtag, or provide a link where they can sign up for your email updates.
- TRY OFFERING FREE TRIALS TO NEW CUSTOMERS
PROVIDE FREE TRIALS TO NEW CLIENTS. Another effective strategy for obtaining new customers? Provide them with a free trial of your goods. “Free trials are a terrific approach to sell since they attract new clients and gather positive ratings and feedback,”. “They also enable you to get additional input on new items and make modifications when necessary.”
That sounds fantastic, but how can you turn them into repeat customers? “By offering free trials, you can demonstrate the value of what you have to offer and later convert them into paying returning clients,”
Instill the value of your product in this possible buyer, and make it evident that your product or service is actually exceptional. If you do this and provide excellent service, you will most likely be able to convert them into a loyal customer.
- PROVIDE YOUR SERVICE FOR FREE IN EXCHANGE FOR A CASE STUDY OR IN-DEPTH TESTIMONIAL
Offer your service for free in exchange for a case study or comprehensive testimonial.
Offering your service for free in exchange for the client serving as a “case study” or providing a detailed explanation of the benefits of your service can be a terrific strategy to obtain new clients if you are a service-based firm.
“Getting a strong case study is one of the finest ways to drive a lot of new business because it presupposes your service works and you have satisfied clients,” “In addition, transferring value—service for case study—is an excellent method to gain client confidence and reliable feedback.”
Assume you provide personal training services. Try collaborating with a well-known member of the fitness community and offering them a free service in exchange for a blog post reviewing your service on their popular blog. This has the impact of expanding brand awareness, creating trust and credibility in your area, and hopefully attracting a large number of new clients.
- ACTIVELY PARTICIPATE IN FACEBOOK GROUPS.
PARTICIPATE ACTIVELY IN FACEBOOK GROUPS. Many people have expressed their belief that “Facebook for business is dead.” Because Facebook pages now have a very low organic reach (like, 3% – yikes! ), it’s easy to conclude that the platform as a whole is meaningless. Facebook sites may be going through an unhappy adolescent phase, but the platform as a whole? Facebook may be a fantastic tool for finding clients and growing your business.
Here’s how it’s done: Join Facebook communities where your potential client is likely to be. If you’re a graphic designer, for example, you could want to join organizations aimed toward bloggers or small business owners, as these are the people who might benefit from your skills. Then, instead of being spammy or self-promotional, be incredibly helpful when people ask questions in the group. It literally comes down to that! The other members of the group will notice your knowledge and will look over your profile (which should hopefully be connected to your company’s Facebook page and website).
- CREATE BLOG CONTENT THAT IS WRITTEN WITH YOUR IDEAL CLIENT IN MIND.
GENERATE BLOG CONTENT WITH YOUR IDEAL CLIENT IN MIND. Writing blog entries that your prospective clients would want to read is one of the finest, non-spammy strategies to gain clients. Do you work as a personal stylist? Give advice on the most flattering styles for each body type. Do you write copy? Make a blog entry explaining how to make an outstanding “About” page. Do you work as a web designer? Give tips on how to utilize WordPress. This will not only draw them to your site, but will also allow you to demonstrate your vast knowledge in your field.
It’s like selling without actually selling! You get to demonstrate your abilities without imposing anything on your readers. Ideally, you should have a link or image on your blog that directs visitors to your services page.
- PERFECT YOUR CURRENT CLIENT PROCESS TO RECEIVE MORE REFERRALS.
IMPROVE YOUR CURRENT CLIENT PROCESS IN ORDER TO RECEIVE MORE REFERRALS. Take a moment to physically sketch out (on paper) your client procedure. Try to be as specific as possible and streamline your approach so that everything goes smoothly. Perfecting your procedure and making everything as easy for your clients as feasible will improve the likelihood that they will suggest their friends or colleagues to you. If they enjoyed working with you, they will gladly share your knowledge with everyone they know.
Here’s an illustration of a customer workflow:
Initial emails >> Phone consultation (sometimes) >> Contract >> Deposit Invoice >> Questionnaire >> Proofs (Rounds 1, 2, 3) >> Final Invoice >> Installation >> Phone call instructions (if necessary) Email of appreciation
It may also be beneficial to share this procedure with your clients in order to keep them informed. The less perplexed and frazzled your clients are, the more probable it is that they will refer you.
- ANSWER QUESTIONS ON TWITTER.
RESPOND TO QUESTIONS ON TWITTER. Many people use Twitter to seek advice and suggestions from their peers. In this tip, you’ll be looking for those people and assisting them.
Try looking for stuff like:
- #(keyword) assistance
- (keyword) recommendations
- #(keyword)help
- Hiring a (keyword)
- (keyword) recommendations
It’s a basic method, but it can be a really successful way to identify folks who need what you’re selling right now. If they have a question? Respond to it! If they’re wanting to hire someone? Be truthful, tell them you can help, and provide a link to your portfolio. Friends, it’s that simple!
- BUILD AN ACTIVE SOCIAL MEDIA PRESENCE.
CREATE AN EXTENSIVE SOCIAL MEDIA PRESENCE. Social networking increases trust and broadens your reach. In my experience, promoting my design work on Pinterest and Instagram has resulted in a large number of clients. The idea here is to be a normal human being rather than a salesperson. Incorporate your business into your regular blogs, offering behind-the-scenes snippets whenever possible. Your clients want to conduct business with genuine people, and sharing your life with them will foster a specific kind of trust that will inspire them to collaborate with you.
In today’s high-tech environment, social media participation is required, so make sure you’re making the most of it. If you own a physical store, make sure you’re listed on sites like Foursquare so that consumers can check in, providing your business free exposure to all of their friends. Interact with Twitter and Facebook followers to build relationships with current and future customers alike, and to keep your business at the forefront of their minds.
Furthermore, social media generates buzz and excitement, especially when other individuals are involved. For example, if you’re posting a photo from a recent wedding you photographed, identify the couple and discuss your experience photographing their wedding. This piques your followers’ interest and makes them think, “I want her to photograph MY wedding, too!”
- FOLLOW UP WITH PAST CLIENTS TO SEE IF THEY NEED ANY ADDITIONAL HELP.
CONTACT PAST CLIENTS TO SEE IF THEY REQUIRE ANY EXTRA HELP. Do you ever contact previous consumers to see if they require any additional assistance? Do it! Simply send them an email to check in and see if they require any additional assistance. Often, they will, but they will need that extra push to elevate you to the top of their priority list.
Similarly, you may have lately discovered something that you believe will undoubtedly benefit your clients. Perhaps you have a new favorite plugin or an e-book that you know they’d enjoy. Send an email to your previous client informing them of the change. If it’s real and they can tell you’re genuinely looking out for them, it won’t feel salesy.
- AI MANAGED FACEBOOK AND GOOGLE ADS.
ADS ON FACEBOOK AND GOOGLE. When compared to other kinds of advertising, Facebook advertisements can be a very effective approach to reach your target audience and clients for a low cost. Facebook also lets you establish sophisticated audiences to whom you can show your ad. This means you get to choose everything from their location and gender to which Facebook pages they “like” and what their hobbies are. It can be a very successful approach to generate new, potential clients with the correct ad. In reality, Facebook ads have been a complete game changer for my company.
- BUILD YOUR EMAIL LIST AND STAY IN TOUCH WITH YOUR SUBSCRIBERS.
CREATE AN EMAIL LIST AND KEEP IN TOUCH WITH YOUR SUBSCRIBERS. Creating an email list is one of the most beneficial things you can do for your business. I’ll spare you the spiel because I’ve already written about why they’re fantastic, but if you’re a business owner, I highly recommend starting an email list. Growing a list enables you to communicate with your subscribers in ways that nothing else can. Not everyone will check your social media account or website every day, but they will almost certainly check their email, which means you can “speak” to your potential clients and subscribers whenever you want. This is ideal for advertising your business and giving limited-time offers.
Your email list and newsletter are other excellent ways to keep your company at the top of people’s minds. If you send them valuable suggestions and guidance every week, they’ll remember you the next time they need to hire someone who does what you do.
- PUMP UP YOUR SEO.
IMPROVE YOUR WEBSITE SEO. It still surprises me that many of my previous clients found me via Google. I mean, there are a lot of designers out there – how did Google lead them to me?! You could assume that getting clients from search engines would be tough for the same reason I did, but if you work hard on your Search Engine Optimization (SEO), it’s definitely feasible! Choose a few keywords that define your company (be specific), read this post, and boost your SEO. Begin with local SEO and directory listings, then go on to the Google suite with the GMB and concentrate on links and reputations. It has the ability to provide you with a consistent stream of clients that are eager to hire you.
- FOCUS YOUR BUSINESS ON A SPECIFIC AUDIENCE.
TARGET YOUR BUSINESS AT A PARTICULAR AUDIENCE. When you’re marketing yourself to the entire globe, it’s difficult to grow anything. If you specialize in a specific area or niche, you will be able to charge more for your services and develop your firm faster. If you’re a graphic designer, for example, you might be THE graphic designer for handcrafted businesses. Alternatively, if you are an attorney, you may position yourself as THEE attorney for creative entrepreneurs.
Concentrating on a certain audience fosters trust. People are more likely to trust you if you specialize on THEM.
- OFFER VALUE AND EDUCATION
WPROVIDE VALUE AS WELL AS EDUCATION. We discovered that offering potential clients something helpful and instructional rather than trying to “pitch” them something makes them more likely to engage with us. This manner, customers can learn about our company without requiring anything in return. This is an excellent method to begin a relationship that will lead to new business.
- CRAFT A BUSINESS PERSONALITY
DEVELOP A BUSINESS PERSONA. Create a distinct personality for your company. It is much more than how your product or service differs from competitors that determines your reputation. You may attract new prospects and build credible relationships as a thought leader by taking the time to carefully manage your business reputation through generating great content, profiling firm expertise, and connecting with your sector on social media.
- LOOK FOR NEW AMBASSADORS
KEEP AN EYE OUT FOR NEW AMBASSADORS. Consider seeking for new ambassadors. Use LinkedIn to find folks who have moved from an excellent customer to a new company. They may not be decision-makers, but they can steer you in the direction of those who are—and possibly provide a warm introduction.
- GO WHERE YOUR CLIENTS ARE
Be where your customers are. You go to the clients when they don’t come to you! If your current tactics of brand promotion aren’t working, start asking around to see if anyone would be interested in what you have to offer. Give them a thorough explanation of how it will benefit them. In this process, social media will be your closest friend.
- CONNECT WITH NEW PEOPLE DAILY
Every day, connect with and meet new individuals. I once got a customer in 48 hours by simply speaking with a fellow gym-goer at the water fountain, and the conversation started with something other than work! All I did was really desire to meet someone new.
30. LEARN FROM YOUR COMPETITORS MEDIA ADVERTISING
STUDY YOUR COMPETITORS. Competitors should not be feared or envied; doing so will ensure that you never progress ahead. Instead, research your competition to learn what types of promotions succeed and which ones aren’t worth your effort. It’s fantastic to learn from your mistakes, but learning from the mistakes of others is significantly less painful.
31. SPONSOR COMMUNITY LOCAL FAIRS AND EVENTS
SPONSOR COMMUNITY EVENTS. Sponsoring local events, fundraisers, and even youth sports teams is one of the best ways to gain visibility in your community. This not only allows you to get your name out there for people to see, but it also allows you to give back to the community in a meaningful way. But don’t get too carried away with your advertising message; the event will most likely speak for itself.
- IF SOMETHING ISN’T WORKING, MOVE ON
IF SOMETHING ISN’T WORKING, CHANGE DIRECTION. You should regularly analyze each component of your income generating to determine what is and isn’t functioning. If you discover that a particular area is underperforming, don’t be afraid to abandon it entirely.
33. When You Don’t Get A Sale, Ask Why
IF YOU DON’T GET A SALE, FIND OUT WHY. It’s easy to get frustrated by your mistakes, but one of the most important things you can do when you fail is figure out why and learn from it. If someone refuses to give you their business, don’t be scared to ask why! Is a competitor providing a better deal? Did they not obtain the expected level of service? The responses may not be what you want to hear, but they will undoubtedly help you find areas for improvement.
34. Get out from behind your computer. Know where your target market is hanging out and go where they are
STEP AWAY FROM YOUR COMPUTER. Know where your target market hangs out and go there.
It’s excellent to talk to three individuals about your business every day, but only one of those can be via internet contact! You must conduct research to determine where your ideal clients go to network, develop, and grow their businesses – and you must go there as well! You should attend design-related events, conferences, and meet-up groups if your ideal clients/customers are designers. If your ideal clients are authors, you should attend author gatherings, literary conferences, and book fairs.
35. The fortune is in the follow up. It’s where the magic that turns connections into clients happens
FORTUNE IS FOUND IN THE FOLLOW-UP. It is here that the magic that converts connections into clients takes place. One of the most prevalent ways that entrepreneurs and business owners sabotage their own success is by simply failing to collect the money on the table. Businesses throughout the world lose millions of dollars each year simply because they get busy and fail to follow up with leads from networking events, conferences, social media, email, phone, referrals, and other sources. Fix your follow-up if you want or need to make more money, and you’ll see a rise in your bottom line.
36. Prospects want to see you have the solution to their problem and that you offer multiple choices for them to engage
The Clients want to see that you have a solution to their problem and that you provide many options for them to engage with you. When new prospects visit your website, they want to see that you understand their struggles or need for assistance, and that you have the solution to their problem that they have been looking for. Visitors want to be reassured that they’ve arrived at the right place by reviewing your offers and seeing that you have multiple ways for them to engage with you at various price points. If you can include testimonials with or near your deals, it would be great.
IN CONCLUSION
If getting clients were easy, marketers would be out of business!
Marketers would get out of business if gaining clients was easy! There’s a lot of nonsense on the internet concerning client attraction – some people think it’s magic. That you can simply sit there and hope for clients to emerge. Or that if you put off the appropriate energy, you’ll attract clients who will come to you.
HOW DO YOU GAIN NEW CLIENTS FOR YOUR COMPANY? PLEASE LET ME KNOW IN THE COMMENTS BELOW!
36 Ways to Grow Your Business, Get More Sales, and Build Your Brand Today!
Knowing how to get potential clients in the door (or on the phone, or on your website) is a skill that is often forgotten.
The solution: https://bit.ly/3UJZohT
Adam Elisha 561-395-9554
